Who we are: Prutha TechnoMarket Pvt Ltd, operating pruthatek.info and related apps/services. This Policy reflects India’s DPDPA 2023, the IT Act 2000 & SPDI Rules, and—where applicable—principles from GDPR (EU/UK) and CCPA/CPRA (California).
1) Scope
- Visitors to pruthatek.info
- Customers and authorized users of Pruthatek Services
- Individuals whose personal data our customers upload (processed on their behalf)
2) Roles
- You / Customer: Data Fiduciary/Controller for personal data you input or upload.
- Pruthatek: Data Processor/Service Provider for Customer Data; Controller for our own business data (billing, support, marketing).
3) Data We Collect
3.1 Data you provide
- Account/profile info (name, email, phone, organization, role)
- Business/billing info (address, GST, contact persons)
- Content uploaded/entered (e.g., patient/clinic records, documents, images, audio/video, templates)
- Support requests, survey responses
3.2 Data collected automatically
- Device and log data (IP, browser, OS, timestamps, pages viewed, referral URLs)
- Usage/telemetry (feature use, performance metrics, crash reports)
- Cookies or similar tech (see Cookies)
3.3 Data from third parties
- Identity, payment, messaging, analytics, or verification providers
- Public or partner sources as permitted by law
3.4 Sensitive Personal Data (if applicable)
Where customers process health information or other sensitive categories, we process it only under the customer’s instructions and applicable law. Customers must ensure valid legal basis/consent and provide notices to data principals.
4) How We Use Data (Purposes)
- Provide and operate the Services (auth, workflows, storage, search, messaging)
- Improve, secure, troubleshoot (analytics, monitoring, diagnostics, anti-abuse)
- Customer support, training, and service communications
- Billing, payments, and account management
- Legal compliance, fraud prevention, and enforcing Terms
- With consent: marketing communications and testimonials (opt-out anytime)
Legal bases (GDPR-style where applicable): contract performance, legitimate interests, legal obligation, and consent when required.
5) Cookies & Similar Technologies
We use essential cookies for log-in and security, and (where enabled) analytics/marketing cookies. You can manage preferences via your browser and (if present) our cookie banner. Blocking certain cookies may impact features.
6) Data Sharing
- Processors/Sub-processors: hosting, storage/CDN, analytics, email/SMS/ WhatsApp providers, payment gateways, error tracking, support tools.
- Business partners: only as instructed by you.
- Authorities: when required by law or to protect rights, safety, or security.
- Corporate transactions: merger, acquisition, or asset sale, subject to confidentiality.
We do not sell personal data. For California users, we act as a “service provider/contractor” where applicable.
7) International Transfers
We may process data on servers located in or outside India. For international transfers, we apply appropriate safeguards (e.g., contractual clauses, encryption, minimization).
8) Security
We apply administrative, technical, and physical controls (access controls, encryption in transit/at rest where applicable, audit logging, least-privilege). No system is 100% secure; we maintain incident response procedures and will notify customers of material breaches as required by law/contract.
9) Data Retention
- Customer Data: retained for the subscription term and a limited export window after termination (default 30–90 days, configurable).
- Business records: retained as required by tax, accounting, and legal obligations.
10) Your Rights
- Access, correct, update
- Portability (copy of your data)
- Delete/erasure
- Withdraw consent and/or object to certain processing
- Opt-out of marketing
- Complain to a regulator
End-users of our customers (e.g., patients): please contact your service provider (the controller). We will support them in fulfilling requests.
Submit requests: info@pruthatek.com. We may verify identity and will respond within statutory timelines.
11) Children’s Data
Our Services are for business use and not directed to children under 18. If you believe a child provided personal data, contact us to remove it.
12) Third-Party Links & Integrations
Our site may link to third-party websites or integrations (e.g., WhatsApp/telephony gateways, payment processors). Their privacy practices are their own.
13) WhatsApp/Email/SMS (if enabled)
If you enable messaging features, you are responsible for obtaining consents and honoring opt-outs. We process message content and metadata as your processor, solely to deliver the messages and provide logs/analytics.
14) Changes to this Policy
We may update this Policy. Material changes will be announced via the site/app or email, with a new effective date.
15) Contact & Grievance Officer (India)
Data Protection/Privacy Contact:
Email: info@pruthatek.com · Phone: 9909918930
See also: Terms & Conditions

