Think of the early days of Snapchat because everyone wanted to go to everyone. The missing acting of Snaps felt rebel and fun, unknown, was perfect for sharing in-the-octa vibes. General Z tilted for a unique way to connect it.
But the social media scenario has been exploded since then. Tickek's short-form video dominance and developed features of Instagram have certainly thrown some sheds on Snapchat's spotlight. So, what is Snapchat's strategy to keep General Z in 2025?
Snapchat seems barely bending in its original powers:
Snap map becomes even more smarter: this feature, allows you to see where your friends are (if they share their location), local search and even events are integrated rapidly with events. Imagine to find out about a cool hangout spot that your friends are right.
AI-Interacted Creativity: Snapchat is experimenting with AI to increase creativity with AI-operated lenses that produce unique visual effects for devices that help you edit and help change your snap in new ways. This is like giving Pocket-shaped AI Creative Assistant to everyone.
Long stories and deep materials: while short, fleeting material is still important, Snapchat is also allowing the story to be longer and more deeply allowing the story, catering for the desire of more attractive materials.
Initial signs in 2025 suggest that General Z's social media habits are diverse, Snapchat still holds an important place in its digital life. Its unique features, especially AR and close friends, continue to echo, echoing.
However, Snapchat is not resting on its laurel. They are constantly developing to keep things fresh and exciting, understanding that General Z's attention is a valuable and ever-shift currency.
